Fourth Element opens post-Brexit base in Poland – DIVE Magazine

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Fourth Element has announced it will be opening its European office and warehouse in Gdańsk, Poland as part of the company’s commitment to its customers in the European scuba diving market.

The new offices and warehouse facility in Poland will supply all countries in the EU with cost and time-efficient deliveries and will also be the hub for warranty returns, exchanges and repairs.

The Fourth Element sales team led by Head of Sales, Rannva Joermundsson, will be based in the UK and dealer accounts will still be personally managed by dedicated Account Managers, offering personalised solutions and tailored account management to meet dealers’ needs, with operational tasks being provided by their team in Poland.

‘We have a great network of highly professional dealers across the EU, who we value, and want to support,’ said Joermundsson. ‘Brexit challenged our ability to offer the support from the UK that we would normally have offered.

‘This move enables us to offer an even better service than before with a dedicated team who not only understand our products but are also experienced and knowledgeable in our sport.’

The facility, which is anticipated to be fully operational by the end of January, is shared with Halcyon Diving Systems. The two companies are focusing their efforts on improving their customer service and timely supply of their premium products throughout Europe. In addition, they are working with other dive partners in the project to establish a sales force, representing premium brands across Europe.

‘Establishing a European Hub has always been our long-term strategy in order for us to support our EU Dealers and to succeed in a post-Brexit Europe– we just needed to find the right solution,’ said Fourth Element’s CEO, Paul Strike.

‘Collaborating with Halcyon is a logical step for two brands that complement each other,’ Strike added, ‘and sharing some operational costs allows us to be more efficient, whilst still pursuing our own brand strategies.’

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